Data mining, analysis and modelling
Chapter 2.4 of the IDM Marketing Guide

The Power of Detailed Data
How detailed data can drive more powerful targeting models

Analytical Modelling Success
Seven tips for successful analytical modelling projects

Embedding Advanced Analytics
Create software applications containing embedded mathematical and statistical algorithms

Survival Analysis
A method for understanding and predicting the time duration before a key event takes place

Retail Analytics
A collection of analyses driven by EPOS transactions

Geodemographic Segmentation
Using the UK’s 2011 Census to create your own geodemographic discriminator