Example Projects - Communications
Micro-Segmentation
Creating sub-segments within the broad market segments used for B2B customer management, and attributing to customers in the data warehouse
Using research to paint a picture of each micro-segment
Customer Survival Time Models
Survival models for pre-paid and post-paid customers, in order to support customer management processes
Event Detection
Monitoring changes in daily usage behaviour, in order to detect customers who are about to churn
Data Quality Dashboard
Creating a data quality application to monitor volumes of calls and other types of transactions being loaded into the data warehouse, and identifying significant changes in performance
Churn and Future Value Models
Models to identify customers who are likely to churn in a future time frame
May be combined with models to predict future customer value, in order to select those who are worth retaining
