IDM Members newsfeed

Specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.

• Yahoo publishes patent concerning digital advertising charges

  Yahoo has published a patent detailing how ad charges could be based on social influence. (Posted by Juliet Hilditch)

• What is a digital marketing strategy?

  How to utilise digital marketing strategy to achieve your business objectives. (Posted by Caroline Robertson)

• Campaign gives consumers control of digital marketing ads

  A UK initiative has been launched to give consumers more control over the targeted ads they see online. (Posted by Caroline Robertson)

Research - Today's top stories

http://www.research-live.com

• Dunnhumby buys Standard Analytics

  UK — Customer science firm dunnhumby has acquired sales forecasting analytics company Standard Analytics.

• US retailers keen to embrace analytics

  US — Data and analytics are becoming increasingly valuable for US retailers with half looking at metrics to improve operational excellence.

• Lumi gets Moody as COO

  UK — Mobile technology insight company Lumi Mobile has appointed Patrick Moody as chief operating officer.

Marketing Week -

http://www.marketingweek.co.uk

Database Marketing

Database Marketing News Website.

• IDM Student Marketing Competition 2013 Finalists revealed

  12 Jun 2013: The Institute of Direct and Digital Marketing (IDM) has revealed that student teams from the University of Northumbria and University of Central Lancashire have made it to the top three in the prestigious IDM Student Marketing Competition 2013. The final will involve a live client pitch and the winners announced on 27 June.The three teams, all undergraduates currently studying for marketing-related degrees, are as follows:Connect – University of Northumbria GENuWine – University of Northumbria Sunflowers – University of Central LancashireThe Student Competition brief was provided this year by English Wine Producers. The entrants’ task was to submit a...

• Celebrus and Kognitio digital analytics project partnership hits milestone

  13 Jun 2013: Kognitio, driving the convergence of Big Data, in-memory analytics and cloud computing, and Celebrus Technologies, provider of tag-free multi-channel digital big data software, have marked the anniversary of a strategic collaboration that provides one of the largest global manufacturers in the world with an innovative solution for digital marketing analytics.  The solution is unique in its ability to enable real-time online marketing, product development and advertising decisions.Celebrus’ unique software feeds individual-level behavioral data from multiple online channels, including websites, social media and mobile applications, into the Kognitio Analytical Platform.  The in-memory processing power of Kognitio delivers astounding...

• Marketo engine automates content allocation

  14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.The Customer Engagement engine automatically and intelligently provides prospects and customers with the best and freshest message based on who they are and what content they have seen in the past. With older solutions, if anything changed, or if new content and offers were created, the marketer had to re-program the system. Now, with...