IDM Members newsfeed

Specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.

• Domino's to increase e-commerce offering

  Domino's Pizza is looking to further embrace the world of e-commerce, after it emerged that bookings made online now account for more than half of its orders, outnumbering the number of people using more traditional methods such as in-store and via the phone (Posted by Juliet Hilditch)

• Measurement is the key to online marketing, says expert

  Businesses need to do more than simply signing up to social media websites, according to an industry expert (Posted by Caroline Robertson)

• More than half of Britons own a smartphone

  The opportunities for companies to start marketing more frequently to mobiles could be exploited, after it was revealed recently that the number of people in the UK who own a smartphone has now topped 50 per cent for the first time (Posted by Lisa Turner)

Research - Today's top stories

http://www.research-live.com

• E.ON and 100%Open launch crowdsourcing project

  UK— Energy provider E.ON is kicking off a crowdsourcing initiative to support a five-part documentary on Channel 4.

• YouGov names Carn as qual research director

  UK— Former ICM Research director Jane Carn has joined YouGov as qualitative research director.

• Heron lands at Firefly Millward Brown

  UK— Steve Heron has been appointed senior strategy and creative director at global qual agency Firefly Millward Brown where he will be in charge of new business development and spotting original ways of using qualitative research.

Marketing Magazine RSS Feed

Marketing Magazine News RSS Feed

• Barclays Pingit app attracts 120,000 downloads in five days

  Barclays' has revealed it has received over 120,000 downloads of its new mobile transactions app Pingit in the five days since it launched.

• Barclays Pingit app attracts 120,000 downloads in five days

  Barclays' has revealed it has received over 120,000 downloads of its new mobile transactions app Pingit in the five days since it launched.

• More than half of UK businesses plot marketing budget increase

  More than half of UK companies are planning to increase investment in marketing in 2012, according to MindMetre Research, a sign that confidence is recovering among the business community.

Marketing Week -

http://www.marketingweek.co.uk

Database Marketing

Database Marketing News Website.

• Home Move Triggers alert service launched

  23 Jan 2012: Callcredit Marketing Solutions has launched a new service that helps marketers tap into the lucrative home mover market by identifying consumers at every stage of the moving cycle – from putting their home on the market and securing a mortgage, through to completing the sale or signing a new rental contract.The Home Move Triggers Daily Alert service helps marketers capitalise on the fact that research shows that home movers spend an average of £5,000 on products and services related to their move, but this is also the time when consumers are most likely to change providers, with 65%...

• ConnectEurope 2012, 15 Mar, London

  ConnectEurope2012, held on Thursday 15 March at The Grange Hotel at Tower Bridge, London, is a major digital conference for online marketers, bringing industry keynotes from leading organisations and brands.Headline speakers include Innocent Drinks’ co-founder Richard Reed, explorer Sir Ranulph Fiennes OBE, and digital illusionist and TED crowd favourite, Marco Tempest.This is the perfect event to help you stay ahead in digital marketing. In just one day, you will learn how to connect further with your customers by discussing the latest challenges and opportunities facing the digital world. The agenda will include top brands as well as well-known inspirational figures and...

• Breathe life into your CRM

  by Carolyn Bondi, Business Development Director at CRM & data agency Blueberry WaveThis year more than ever, sales figures need to be busily multiplying. But if you suspect that your campaigns could be DOA, it’s time to check your CRM strategy for the Seven Signs of Life. If you feel your strategy may be falling short, there are plenty of things you can do to administer first aid. Follow our seven-step guide to putting the life back into your CRM campaign:1. Movement: Is there movement out there? Are you harnessing all your customers and prospect touch points correctly via the web,...

Geodemographics Knowledge Base

The Geodemographics Knowledge Base is a comprehensive directory of hand-selected websites for people interested in the application of geodemographics and geo-spatial analysis. It is maintained by the MRS Census and Geodemographics Group. This feed gives information on new sites added to the directory, forthcoming events and other information of relevance.

• Beyond 2011 Consultation - CGG and MRS Response

  The Census and Geodemographics Group and MRS have submitted a joint response to the ONS Beyond 2011 Consultation.   Please view the completed consultation questionnaire on the MRS website.

• The National Address Gazetteer - Letter to Rt. Hon. Francis Maude MP

  In January 2012 Keith Dugmore, Director of Demographics User Group (DUG) sent a letter to Rt. Hon. Francis Maude MP on behalf of the group, entitled; The National Address Gazeteer: being run in the interests of Ordnance Survey, to the detriment of citizens and the private sector. View the letter on the MRS website

• Small Populations and Origin Destination workshop materials

  ONS held specialist workshops on Small populations and Origin Destination in October 2011. The materials from the workshops have been published on the ONS website.