BarryAnalytics
Founder, Dr Barry Leventhal
An independent advanced analytics consultancy, founded in 2009.
About Barry
After reading Statistics and completing a PhD at UCL, Barry joined market researcher AGB as a statistician on its continuous panel surveys. He has since held analytical roles in a geodemographics agency, a customer management consultancy, and a data warehouse vendor. In 2009, he set up BarryAnalytics, his own advanced analytics consultancy.
Awards include
- Gold Medal of the Market Research Society
- MRS Research Hero for 2026
Publications include
- Predictive Analytics for Marketers
- Geodemographics for Marketers
- Developments in Outputs from the 2001 Census